Let Me Teach Your Exhibitors How to Exhibit Successfully in Your Tradeshow and prove the ROI they need.
“Get the MOST, from PRE-DURING-POST tradeshow exhibiting” is the title of my seminar or webinar that progressive tradeshow organizers are hosting for their exhibitors to assure exhibiting success in their tradeshow.
This one-stop-shop for tradeshow exhibiting education and training begins with a segment on PRE-show promotion that teaches your exhibitors how to use the names they already have to increase their number of booth visitors. This also increases your overall tradeshow attendance, and ultimately generates more booth traffic and leads for your exhibitors. As additional value… If you have a supporting publication, I also show exhibitors how to use your publication to support their exhibiting efforts and effectiveness.
The DURING-show segment of my seminar or webinar introduces your exhibitors to; (a) a resource for all-things-tradeshow; (b) booth visitor complaints so they don’t duplicate what causes them; (c) the do’s and don’ts of effective booth-staffing – all of which are supported by humorous dialog, situational graphics, and active learning templates that your exhibitors can put to immediate use.
Finally, the POST-show segment of my seminar or webinar addresses sales lead response and follow-up. It shows your exhibitors unprecedented statistics as the reason(s) for the age-old problem of poor lead follow-up after a show. And based on my 3+ decades as a successful exhibitor and lead management service business founder, I show your exhibitors how to solve the poor lead follow-up problem with an industry proven sales lead response process that they can clone-n-own to assure 100% lead follow-up and thereby realize the ROI they need to prove the value and cost-effectiveness of exhibiting in your tradeshow.
Ask me for a 2nd webinar FREE to accommodate your exhibitors that couldn’t attend the 1st one and you got-it!
Everyone wins from this experiential introduction to tradeshow exhibiting success.
Richard Erschik has been a popular faculty member, multiple city FastTrak program presenter, Round Table moderator, and featured presenter at the EXHIBITOR Show in Las Vegas for 18-years. His instructional presentations continually receive rave reviews and are often evaluated by exhibitor attendees as “content rich,” instantly actionable,” and “best on the program.”
“I turned a $450,000 tradeshow exhibiting investment into $4.5 million in sales using the lead response management process you taught us.”
– Pat Galligan, Waukesha Cherry-Burrell